Branding design

Packaging design

about this project

AVEN is as essential as a runner’s shoes and bib, a subtle yet powerful reminder to never skip protection in a race routine.

AVEN brings elegance to endurance. Functional, beautiful, and always race-day ready.

The sleek, gender-neutral packaging fits seamlessly into any athlete’s lineup, looking just as good on the shelf as it does in their pre-race flat lay.

The logo mark captures movement and momentum, a nod to the rhythm of running. The timeless cap colors exude quiet luxury. The typography is understated yet strong, mirroring the quiet confidence of the athletes who use it.

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