Branding design
Packaging design
about this project
LIVI is a bold new take on salad dressings, merging the rich heritage of Swiss ingredients with a contemporary, minimalist design ethos.
The design of LIVI balances modern minimalism with a nod to Swiss tradition, aiming to create a fresh, premium brand identity that stands out in the salad dressing market.
The bold typography, using a clean sans-serif font, reflects simplicity and clarity, aligning with the brand’s ethos of pure, high-quality ingredients. Each flavor is represented by a unique symbol, abstractly inspired by the ingredients and Swiss landscape, ensuring easy recognition and a cohesive visual language across the product line.
The use of vibrant, solid colors for each flavor not only adds shelf impact but also helps in differentiating the varieties at a glance. These elements together encapsulate Swiss essence and modern design, while avoiding cliche motifs, creating a brand that feels both familiar and innovative.
Each bottle tells a story of high-quality, locally sourced ingredients crafted into premium flavors.
This project focuses on creating a modern, sophisticated brand identity that reflects Switzerland’s natural beauty and culinary excellence.
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