Make the Brand You Envision, Real
Intentionally built as a one-on-one design experience, NOAD Design shapes strategic, culturally aware branding and packaging for discerning founders ready to make their mark with clarity and impact.
Rooted Design that Weaves Heritage, Craftsmanship, and Cultural Relevance to Set the Stage for What's Next.
work
Relevance, Creativity & Authenticity
The Three Pillars of a Design Built for Connection
Relevant design is in sync with culture, context, and your customer’s evolving world. Creative design is original and intentional, so your brand stands apart without trying too hard. Authentic design is aligned with your values, but designed for their experience.
Branding & Packaging
LIVI : Swiss Salad Dressing
Branding & Packaging
PULSAR : Tequila Alternative
Branding & Packaging
AVEN : Anti Chafing Protection
Branding & Packaging
ROOT REVOLT: Argan Shampoo
SERVICES
Rooted, Relevant, Ready
I partner with founders who are stepping into the next chapter of their business, those who want a brand shaped by clarity, depth, and distinction. My work begins at the source: the story, origins, and cultural threads that make your product meaningful.
From there, I translate your vision into a refined, strategic system that aligns audience, aesthetics, and intention. This is about direction and building a brand world that feels coherent and considered.
The outcome: positioning that’s clear, visuals that endure, and a brand that becomes the obvious choice for the people you’re here to serve. Whether you’re at the first step of understanding your category or ready to build a full brand system, you’ll find a clear path forward below.
01 The Shelf Edit
Low-Commitment Clarity for Early-Stage Founders
€39.99
Before you design anything, you need to understand the world your product will enter. The Shelf Edit is a concise, insight-led semiotic reading of your category, revealing the dominant visual cues, repeating patterns, and whitespace opportunities shaping your space. A smart first step for founders who want to design with intention, not guesswork.
02 The Rooted Strategy
Your Strategic Foundation Begins Here
€800.00
A deep, insight-led brand strategy workshop designed to give your product a clear, meaningful, and defensible position in the market. Using a structured, research-backed process, we uncover the intentions behind your brand, the audience you serve, the competitive landscape you’re entering, and the narrative that sets your product apart.
Your workshop includes a distilled strategy document outlining your brand’s intention, audience, offer, positioning, differentiation, and expression. This becomes the foundation for any packaging or brand identity project we create together.
The full fee is deductible from your chosen design project should you wish to proceed with any of our signature packages.
03 The Signature Packages
For Founders Ready to Build Their Brand World
€2k-€7k
High-touch, strategic design for founders bringing a product to life or elevating one that’s ready for its next chapter. Each project blends strategy, identity, and packaging into a cohesive, culturally grounded brand system.
Roots in Motion
Early-stage concept development and brand world exploration designed to support validation, investor conversations, pitch decks, and pre-launch refinement.
Root to Shelf
A complete brand identity and packaging system, including final, print-ready files and a coherent visual language ready for launch.
Scenes
A curated collection of art-directed product imagery created as cohesive visual scenes. Designed to support launches, campaigns, and brand storytelling, Scenes blends creative direction with AI-assisted photography to place your product within a consistent, considered visual world. Ideal for e-commerce founders, early-stage brands, and packaging clients who need distinctive, on-brand visuals before investing in full-scale photography.
All brand identity and packaging design elements are designed and developed by hand in Adobe Illustrator. Only the imagery within Scenes is AI-assisted and art-directed to support launch needs and narrative expression.
Services guide
Explore the Ways We Can Co-Create
The Rooted Co-Creations guide reveals how NOAD Design translates vision into a visual language that is thoughtful, strategic, and built to endure, shaping brands that feel as intentional as the founders behind them.
ABOUT
I'm Noor Adel
Welcome to NOAD Design. I'm glad you're here.
My path into design wasn’t linear. I moved through literature, culinary arts, aviation, corporate roles, and different cultures. Each chapter revealing how much meaning lives in the way things are made, communicated, and experienced. I know what it feels like to hold a vision you can sense but can’t yet articulate. It’s why I’m committed to helping founders translate theirs with clarity and depth.
I founded NOAD DESIGN for founders who want their brand to carry weight, who value thoughtfulness, craft, and depth. People who care as much about how their brand feels as how it performs.
My work blends cultural awareness, strategic clarity, and a refined eye for detail. Together, we’ll shape an identity built to last, not because it’s loud, but because it’s honest, aligned, and unforgettable.
process
An Experience-Driven Process for a Standout Design
Working together should be simple, thoughtful, and deeply rewarding. My process is designed to eliminate guesswork and make you feel supported from day one. I guide you with intentionality, listening deeply and asking the right questions so you can focus on your vision while I bring it to life.
Each project is handled with equal parts intention and professionalism. Whether for branding or packaging, your design will be rooted in strategy, aligned with your goals, and crafted to deliver lasting value.
WORKING TOGETHER
A Collaborative Process
Discovery & Alignment
We begin with clarity and a focused conversation to understand your story, goals, and the cultural space your brand inhabits. Every step from here is anchored in meaning and shaped by a shared vision that guides our work.
Strategy & Concept
Together, we distill our insights into your Brand Blueprint, defining your essence, competitive edge, and ideal audience. This strategic foundation ensures every creative decision is intentional, aligned, and built for long-term market direction.dominates, what’s emerging, and what your customer is conditioned to expect.
Design & Refinement
I translate strategy into form by crafting and refining a cohesive visual system. Collaboration stays open throughout, ensuring the result feels true to your vision and ready to capture attention.
Delivery & Support
You’ll receive all final assets and comprehensive Brand Guidelines, a reliable system for consistency and growth. And when your brand evolves, I remain a creative trusted partner for refinement, growth, and the next strategic step your brand takes.egory distributes across two key dimensions and where genuine whitespace may exist.
