Make the Brand You Envision, Real
Intentionally built as a one-on-one design experience, NOAD Design shapes strategic, culturally aware branding and packaging for discerning founders ready to make their mark with clarity and impact.
Rooted Design that Weaves Heritage, Craftsmanship, and Cultural Relevance to Set the Stage for What's Next.
work
Relevanc, Creativity & Authenticity
The Three Pillars of a Design Built for Connection
Relevant design is in sync with culture, context, and your customer’s evolving world. Creative design is original and intentional, so your brand stands apart without trying too hard. Authentic design is aligned with your values, but designed for their experience.
Branding & Packaging
LIVI : Swiss Salad Dressing
Branding & Packaging
PULSAR : Zero-Proof Tequila
Branding & Packaging
AVEN : Anti Chafing Protection
Branding & Packaging
ROOT REVOLT: Argan Shampoo
SERVICES
Rooted, Relevant, Ready
I partner with founders who are stepping into the next chapter of their business. Those who want a brand defined by clarity, depth, and distinction. My work begins at the source: the story, origins, and cultural threads that make your brand meaningful.
From there, I translate your vision into a refined, strategic system that aligns audience, aesthetics, and intention. This is about direction and building a brand world that feels coherent and considered. The outcome: positioning that’s clear, visuals that endure, and a brand that becomes the obvious choice for the people you’re here to serve.
Full Brand Identity
For product-based founders who want market presence, not just packaging. You are looking for distinction, clarity, and emotional connection.
Whether your product is still in development or already on shelves, you need branding that feels relevant, purposeful, and built to compete.
Maybe you have held a sample and felt it deserved more. Maybe you have studied the leaders in your category and noticed how clearly they communicate. Maybe you know your product carries care and craft, but your packaging doesn't express that story yet. This is where clarity takes form.
I create brand and packaging systems that connect instantly with the people you are here to serve. Strategic, visually striking, and aligned with how your product should be experienced across retail, digital, and real-world touchpoints.
Every element is intentional. Every detail reinforces trust. The result is a design asset that is highly visible, culturally relevant, and built to endure. A system designed to live in hands, on shelves, and in memory.
Branding & Packaging
For founders shaping the future of food, wellness, hospitality, and lifestyle, building brands that matter and systems that endure.
Whether you are creating your first brand or evolving past early visuals, you want an identity that feels intentional, cohesive, and built to last.
You can see the brand clearly in your mind, but translating that vision into a visual system has been harder than expected. Your business has grown. Your standards have matured. Now you need a brand that reflects that growth with clarity and authority. This is where strategy meets design.
I bring structure to what has been intuitive and refine it into a brand system built to communicate from the very first impression, creating branding that is relevant today, resilient tomorrow, and unmistakably your brand.
The result is a complete identity rooted in meaning, designed to establish market presence, build trust, and scale with your growth. This is the shift from something that simply looks good to something that positions you as the obvious choice.
Services guide
Explore the Ways We Can Co-Create
The Rooted Co-Creations guide reveals how NOAD Design translates vision into a visual language that is thoughtful, strategic, and built to endure, shaping brands that feel as intentional as the founders behind them.
Not yet ready for a full design project?
You have built something with intention. There is substance, clarity, and vision, but the way your brand shows up in the world still feels slightly out of sync. The visuals are close but not quite carrying the weight of your standard. The messaging almost lands but does not yet hold the tone you intended. You see the full picture. The world only sees fragments.
The Brand Study was created for this exact moment, the quiet tipping point when your brand is working but not yet resonating at the level you know it can.
Through a focused, insight-led audit, I examine the elements shaping your brand’s perception: your visuals, your voice, and the experience you are creating. The outcome is clear direction and strategic, refined shifts so the outside finally reflects the depth you have always carried within.
start with clarity
The Brand Study
For only €39.99 you can begin with The Brand Study, a personally presented, insight-led and concise audit that reveals what’s working, what’s weakening your brand, and where your next strategic step is.
ABOUT
I'm Noor Adel
Welcome to NOAD Design. I'm glad you're here.
My path into design wasn’t linear. I moved through literature, culinary arts, aviation, corporate roles, and different cultures. Each chapter revealing how much meaning lives in the way things are made, communicated, and experienced. I know what it feels like to hold a vision you can sense but can’t yet articulate. It’s why I’m committed to helping founders translate theirs with clarity and depth.
I founded NOAD DESIGN for founders who want their brand to carry weight, who value thoughtfulness, craft, and depth. People who care as much about how their brand feels as how it performs.
My work blends cultural awareness, strategic clarity, and a refined eye for detail. Together, we’ll shape an identity built to last, not because it’s loud, but because it’s honest, aligned, and unforgettable.
process
An Experience-Driven Process
for a Standout Design
Working together should be simple, thoughtful, and deeply rewarding. My process is designed to eliminate guesswork and make you feel supported from day one. I guide you with intentionality, listening deeply and asking the right questions so you can focus on your vision while I bring it to life.
Each project is handled with equal parts intention and professionalism. Whether for branding or packaging, your design will be rooted in strategy, aligned with your goals, and crafted to deliver lasting value.
WORKING TOGETHER
A Collaborative Process
01
Discovery & Alignment
We begin with clarity and a focused conversation to understand your story, goals, and the cultural space your brand inhabits. Every step from here is anchored in meaning and shaped by a shared vision that guides our work.
02
Strategy & Concept
Together, we distill our insights into your Brand Blueprint, defining your essence, competitive edge, and ideal audience. This strategic foundation ensures every creative decision is intentional, aligned, and built for long-term market direction.
03
Design & Refinement
I translate strategy into form by crafting and refining a cohesive visual system. Collaboration stays open throughout, ensuring the result feels true to your vision and ready to capture attention.
04
Delivery & Support
You’ll receive all final assets and comprehensive Brand Guidelines, a reliable system for consistency and growth. And when your brand evolves, I remain a creative trusted partner for refinement, growth, and the next strategic step your brand takes.
